The day I called MangaUK a whiny little bitch.

REDLINE is an anime movie that came out in Japan, and will be coming out in the UK and US eventually. It’s coming out in the UK in November of this year, and in the US sometime in 2012. REDLINE is a very good movie, so there has been a lot of twitter chatter about it. A lot of people, myself included, impatiently imported the Japanese blu-ray, because North America shares the same Blu-ray region coding as Japan does.

For the longest time, the UK has had to wait much longer for anime to come over than us Americans do. So an Englishman tweeted that FINALLY we had to wait and not them. I responded in kind.

http://twitter.com/#!/hammoo/status/103484079965614080

http://twitter.com/#!/northstarblog/status/103484425853075457

If you can’t tell, I was joking. About an hour later, this series of responses showed up from @MangaUK. They’re the British company that licensed REDLINE for UK distrubution.

http://twitter.com/#!/MangaUK/status/103500475537694720

http://twitter.com/#!/MangaUK/status/103500819789385728

http://twitter.com/#!/MangaUK/status/103500977973374976

Life will occasionally present you with weird catty emotional things that come out of nowhere. I have no idea what the hell @MangaUK is talking about. I have no problems with dubs, the idea of dubbing, or dubs making anime take longer to come out. I don’t think I’m cool for liking subs. I’m not cool. If I was cool, it wouldn’t be for my position on anime subtitles, for god’s sake.

Not only was I already aware that MangaUK got their HD tape late, but I learned this by asking them directly weeks before, and retweeted their response for the sake of anyone following me. I read all of @MangaUK’s tweets.

I think @MangaUK was feeling flustered at the impatience a bunch of people were expressing at getting REDLINE in their regions, so that emotion had to be expressed somehow. Or at someone. Lucky me! No big deal, this happens in life. There are several ways you can respond. At first, I shrugged it off as funny, and felt it was an honor to receive a response from someone so high-profile, even if they didn’t understand I wasn’t criticizing them at all.

http://twitter.com/#!/northstarblog/status/103500712746565632

http://twitter.com/#!/northstarblog/status/103501048165040128

http://twitter.com/#!/northstarblog/status/103502106769625088

http://twitter.com/#!/northstarblog/status/103503087330799616

http://twitter.com/#!/northstarblog/status/103503949205737472

Eventually, however, I realized @MangaUK was being rude to me, which rarely, if ever, happens on Twitter. Seriously, people are pretty damn polite! So I tweeted a few responses to demonstrate to @MangaUK far more effective ways of being rude. In retrospect, I probably wouldn’t have bothered, if @MangaUK was being rude for an opinion I actually held, rather than some mistaken assumption.

http://twitter.com/#!/northstarblog/status/103508398460510208

http://twitter.com/#!/northstarblog/status/103509477604593664

http://twitter.com/#!/northstarblog/status/103510064219951105

http://twitter.com/#!/northstarblog/status/103510933116170241

http://twitter.com/#!/northstarblog/status/103512702617526272

http://twitter.com/#!/MangaUK/status/103512762478637056

http://twitter.com/#!/northstarblog/status/103512958235185154

http://twitter.com/#!/northstarblog/status/103513527553245184

http://twitter.com/#!/MangaUK/status/103514502733107200

http://twitter.com/#!/northstarblog/status/103514787849310208

Most of this is just oblique impolitness. I don’t like Highschool of the Dead or Sekirei, but I don’t hate anyone for liking them. I have no idea how self-congratulatory MangaUK is about Akira. I respect and sympathize with the business side of anime.

I was enjoying myself tremendously, though.

http://twitter.com/#!/MangaUK/status/103515306475003904

http://twitter.com/#!/northstarblog/status/103515537581162498

At this point, I was just cursing. A sure sign to myself that I was losing steam. So I gave up, and tried to be explain everything, while @MangaUK used insincere and distancing language to try and save face, and be above it all. It’s boring, but you can read it if you scroll through @MangaUK’s tweets and mine.

So yeah, sorry @MangaUK. I don’t really understand why you got mad at me in the first place, I just returned fire. I’m glad REDLINE got licensed, I’m glad that you make yourselves so available to fans on Twitter, and I really appreciated the Toyoo Ashida obituary on your blog. I’ll say it again: no beef, honest.

http://twitter.com/#!/MangaUK/status/103515975881728000

http://twitter.com/#!/MangaUK/status/103517293337780224

http://twitter.com/#!/MangaUK/status/103517888874418176

Oh, well. I’ll agree I’m a dick, but no points to you for saying I have “fanspergers.” I have a relative who was clinically diagnosed with Asperger’s. It’s a disorder that’s certainly put limitations on what he can do in his life, but he still manages not to be a massive prick like I’ll readily agree I am. So maybe drop the phrase from your vocabulary.

UPDATE: It’s all good folks. I think.

http://twitter.com/#!/MangaUK/status/103555087418408961

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9 thoughts on “The day I called MangaUK a whiny little bitch.

  1. This is when we should all sit down together and marathon K-on! Vol 1 that mangaUK released just last week. Its certain to put smiles on everyones faces ^^.

    On a serious note I love MangaUK, I really do and I understand why he got upset, both of you were in the wrong at one point and its good to know you both apologised to each other.

  2. Heh, I thoroughly enjoyed your exchange with MangaUK earlier today. I mean, it certainly kept my entertained during my incredibly dull workday.

    I think that it should be noted that, yes, we are all human and sometimes act on emotion. I tip my hat to MangaUK for owning up, in the end, even if it was kind of…not so well worded. Every company needs to remind fans they make mistakes and stuff like this can happen.

    Now, I don’t pretend to understand the finesse of industry politics and all that jazz, but it bad PR happens. You can’t avoid it. And in the end, I don’t think MangaUK lost respect from too many people, or anyone at all.

    And props to you, man, for a splendid day of excitement.

  3. I think you’ll find they’re really struggling with the catastrophic sales failure of their BDs – even FMA:B couldn’t turn a profit, which beggars belief. They’re casting around for reasons, and apart from price, the obvious targets are downloaders and importers. You touched a nerve, and clearly pushed some buttons. Then it got silly…

  4. I’ve had some run-ins with Jerome in the past as well. He’s quite a decent individual but I get the impression he is under a lot of stress and he’s VERY touchy about certain subjects, parallel importing being one of them. He chided me for importing stuff from Asia until I pointed out to him that I’m Dutch so all my Manga UK titles are parallel-imported as well. Say what you will about Jeremy, but at least he always listens to replies and answers accordingly.

    Manga UK is at an unfortunate point in the development of the BluRay market. Their product (licensed titles) have to be bought from a place where HD is fully integrated, and HD titles can afford to be expensive. But Manga UK has to sell their discs, expensive licenses and all, on the UK market where BluRays are a growing but still quite small segment. This makes it almost impossible for them to make a profit on these HD titles. Next year the situation might be different (BluRay IS a growing market after all, even in the UK…) but for now they are temporarily in a tough position, HD-wise.

  5. Hello NorthStarBlog!

    Thank you for posting the incident on your blog in it’s entirity. I feel really flipping foolish now and humbled to the core. I personally owe you an apology for insulting you in the way I did on Twitter. You totally did not deserve it. You are right though, I was very flustered and incredibly frustrated with the amount of chatter from our followers indicating their intention to import Redline on BD from Japan. That’s not an excuse for how I behaved though.

    The beauty of Twitter and blogging is that for those individuals who behave in an unacceptable way in a public forum there is no way for them to escape their misdeeds. I feek like a complete tool if it is of any consolotion to you.

    Thank you for your blog and for your honest appraisal of my bad behaiour.
    I really need to distance my comments as @MangaUK from the company. I feel I’ve tainted the brand that many people have worked very hard to build and for that I must apologise to our customers and my colleagues.

    I really hope I have learnt my lesson. This isn’t the first time I’ve instigated a flame war on Twitter, but I do hope it will be my last. Compared to the large studio distributors Manga is a minow, and unfortunately from time to time, as the acting head of marketing and acquisitions for MangaUK sometimes take things to heart that I probably should just shrug off.

    Thanks again for your excellent blog.

    Yours sincerely,

    Jerome Mazandarani
    Head of Marketing & Acquisitions
    Manga Entertainment LTD

  6. Pingback: 3 reasons you shouldn’t read this blog: a 2011 retrospective. | Blog of the North Star

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